LinkedIn is used to grow business connections, network within the industry, advertise products and services, converse business idea via private message and search for new job hires and openings.
Over time, LinkedIn has built itself up into one of the top online marketplaces for job seekers and recruiters. As of 2018, there are 500 million users of which only 36% are monthly active users. Also, record shows that 94% of executive recruiters use LinkedIn to scrutinize job and business candidates. These numbers mean that being on LinkedIn – having a strong, polished and active profile – can be an advantage.
If you want to be discovered and maximize your search visibility, you need to optimize your profile to LinkedIn’s search algorithm. Follow these tips and recommendations:
Remember that your LinkedIn profile is your online resume, so treat it with the same level of seriousness you would with your professional resume. Make sure that your profile has been completed and there are no sections that are left out.
Your LinkedIn photo is important. It needs to show that you are successful and confident. Avoid using photos that are poor quality, full body shot and inappropriate, i.e. cropped photo from a party or a selfie with a cleavage shot.
Your profile photo and background image work in tandem as a joint visual asset. Having both appealing images would give a great impression. Select a background that will not visually compete with your profile picture and it should conform to the design theme and style of your profile picture.
Just like other social networks, the default URL given after creating a LinkedIn profile is very long and impersonal. To change your vanity URL, view your profile then click “edit public profile & URL”.
The headline is the first thing that people see upon viewing your profile. You want to create a compelling and unique that will make you stand out among the million users. It should be more descriptive, much more than your current job title and incorporated with keywords.
The summary section is the perfect place to describe yourself; what type of worker you are, why are you passionate about your job, what are your core competencies and career highlights. Same with your headline, your summary should be laden with keywords for SEO optimization. This will increase your profile rank and attract recruiters to contact you.
Writing your professional qualifications is not enough to make hiring managers or recruiters believe your true capabilities; they need recommendations from your colleagues. Scrolling through your LinkedIn profile, they will see people publicly endorsing what a great worker you are. So, take a few minutes and ask a previous or current supervisor, employer and co-worker, to spend a few minutes to write you one. Ideally, you want at least 10 glowing recommendations to increase your search visibility on LinkedIn.
Endorsements are one-click acknowledgements from your network showing that you are being recognized for certain skills. The more endorsements you have, the greater is the chance of your profile appearing on the first few pages of the search results when a recruiter is searching for that skill.
The first thing that people look through your profile is your current job. So make sure your current position is up-to-date with your job title, company location and responsibilities. Include industry keywords, KPIs, rich media, description of the company and your role.
You probably bypassed the group section thinking that it not important. Wrong! According to LinkedIn, the chance of your profile being viewed and getting noticed increases five times if you are in an active group.